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After 5 years, follow your heart’s vegan pancake batter that hits stores


Vegan brand this month follow your heart (FYH) will launch its pourable vegan pancake and waffle batter (called rocket cakes) across the Midwestern Fresh Thyme Market. Another distribution is planned for the coming months. Rocket Cakes, an uncomplicated, simple vegan breakfast solution, was developed in collaboration with the sisters Jenny Engel and Heather Bell (owners of the vegan company Spork Foods) over a period of five years and consists of 92 percent organic ingredients and old grains, including Corn, millet and quinoa. FYH faced some challenges when it came to getting the formula for rocket cakes and package design just right and is now ready to bring its breakfast innovation to the public.

“Certainly one of our most anticipated products and one we’ve been working on for many years, Rocket Cakes is finally taking off,” Katherine Franklin, FYH vice president of product and marketing, told VegNews. “Sometimes product development is pretty straightforward, and sometimes when we’re innovating in an entirely new category or format, it takes a significant amount of work to develop. When we set out to make this product, our goal was for them to be organic, gluten free, and of course vegan. The sisters at Spork Foods originally came up with their idea of ​​rocket cakes and that idea of ​​a 3… 2… 1… blast off breakfast was just too cute and inspiring. “

Rocket Cakes are available in rocket form for a suggested retail price of $ 6.99 per 18-ounce bottle. Franklin notes that the location of the product in stores has not yet been determined because it is in a novel category. It could appear near breakfast items, the chilled baking department, or possibly right next to FYH’s legendary Vegenaise.

Follow Your Heart celebrates its 50th anniversary

FYH began as a vegetarian cafe in Southern California in 1970 and became a retail grocery brand in 1988 with the introduction of the vegan spice Vegenaise. Now the brand offers a variety of vegan products including cheese, salad dressings, VeganEgg and more. The launch of Rocket Cakes commemorates FYH’s 50th anniversary, which the brand is celebrating with a refreshing look created in collaboration with the Chase Design Group.

The launch of Rocket Cakes is also part of FYH’s strategy to develop generally accessible vegan breakfast products. That is accelerated by the recent acquisition by $ 40 billion food giant Danone.

“From our beginnings as a soup and sandwich counter to our brand now internationally, we’ve always offered the highest quality plant-based alternatives made with integrity and love,” said Bob Goldberg, CEO and Co-Founder of FYH. “To prepare for our bright future, we’re celebrating this 50-year milestone with a comprehensive brand refresh to help us meet the unprecedented demand for plant-based foods. Joining Danone supports our commitment to bring delicious plant-based offerings to even more consumers. “



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