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After meat debuts in Brazil, the third largest meat-consuming country in the world


This month, California-based vegan model Past Meat made its retail debut in Brazil, the world’s third largest client of animal meat. Brazilian customers can now purchase Past Beef, Past Burger and Past Sausage at 19 areas within the St. Marche retail chain in São Paulo. “Our market entry in Brazil is a crucial step in persevering with our mission to enhance plant-based meat entry worldwide,” stated Ethan Brown, CEO of Past Meat statement. “Because the third largest market on the earth by way of animal meat consumption, Brazil affords a major alternative for the introduction of meat based mostly on crops.”

In April, Past Meat reached a milestone in its world enlargement by coming into China by means of 4,200 Starbucks areas. Menu objects from Past Beef in addition to merchandise from the vegan milk model Oatly and the Hong Kong-based vegan meat model OmniPork are actually supplied right here. In June, chosen areas of Pizza Hut, Taco Bell and KFC in China (manufacturers of Yum China Holdings) added Past Burger to their menus for a restricted time to obtain buyer suggestions.

US Past Meat strengthened its partnership with KFC this week for a restricted time by increasing Past Fried Hen’s natural nuggets to greater than 50 areas in Southern California.

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