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Alicia Keys starts with E.L.F. cosmetics

This week vegan model e.l.f cosmetics revealed they’re engaged on a brand new way of life magnificence model with award-winning musician Alicia Keys. Eleven. Kory Marchisotto, Cosmetics Chief Advertising and marketing Officer, is predicted to turn out to be President of Keys’ new model, which will likely be developed across the ideas of interior magnificence, connectedness and wellbeing. “Alicia is not only an icon, she is an inspiration,” stated Marchisotto. “Your view of magnificence is soulful and timeless. Collectively we paint the best imaginative and prescient to tread a brand new path in magnificence. Alicia evokes tens of millions of individuals day by day. And now the world longs greater than ever for a imaginative and prescient that’s greater than skin-deep. “

Eleven. Tarang Amin, CEO of Cosmetics, did not reveal many particulars concerning the upcoming model, solely that it ought to hit the market in 2021 and be examined by dermatologists, and as with all e.l.f. Merchandise free from cruelty. “We’re overjoyed to make use of our strengths to make Alicia’s imaginative and prescient a actuality, because it not solely complies with our mission to make the most effective of magnificence accessible, but in addition fills it with a fair deeper dimension,” stated Amin. “As a model producer, I am very excited concerning the alternatives to creatively attain new audiences and proceed to be a pacesetter within the innovation class.”

The Keys model will likely be a part of the rising variety of celebrity-endorsed vegan magnificence strains, together with FENTY Pores and skin – the skincare extension to Rihanna’s well-liked FENTY model – which is able to launch its first three vegan merchandise (a cleanser, a toner-serum hybrid, and an SPF) dropped at market. infused moisturizer) final month.

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