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American Express shines a light on vegan lipstick entrepreneur Melissa Butler

This month, bank card firm American Specific offered Melissa Butler, vegan entrepreneur and founding father of The lip barin his new video podcast collection “Constructed to Final”. The podcast collection shares the tales, historical past and legacy of black-owned small companies and is obtainable on all main podcast platforms together with Apple Podcasts, Spotify, Soundcloud and Stitcher, in addition to American Specific. Youtube channel.

In Episode 2, presenter Elaine Welteroth spoke to Butler about how she began her magnificence model and the way she is scaling her enterprise. “The lip rod was began due to my private frustrations. I needed to put on purple lipstick or blue lipstick or simply one thing out of the field as a result of I used to be younger and actually simply studying my physique sort, ”Butler mentioned. “I used to be on this place of self-expression, but additionally felt very cooped up as a black girl.”

Butler shared her leap from engaged on Wall Avenue to entrepreneurship, together with her unsuccessful pitch to buyers on the Funding Actuality Present Shark tank, and her most up-to-date partnership with Michelle Obama to assist Individuals put them to the vote. She additionally talked about why her model is vegan and cruelty free. “We’re vegans as a result of I am a canine lover,” mentioned Butler. “I actually noticed a documentary – that was in all probability 15 years in the past – and realized about animal cruelty within the areas of magnificence and private hygiene. That is why we have been vegan and cruelty free out of the gate, and I do know it is so stylish, proper now. Being numerous and inclusive is presently the pattern. We needed to take a step again and say, “It is okay for everybody and their moms to speak about the great thing about black girls as a result of we all know who we’re and we all know we have been early pioneers in area.”

Pinky Cole from the vegan restaurant was additionally featured in “Constructed to Final” Slutty veganand an upcoming episode will characteristic Issa Rae from the vegan hair care line Sienna Naturals.

Final month, bank card firm Uncover backed a number of black-owned vegan eating places – together with Seasoned Vegan, Sol Sips, and UnSoul Meals – by granting them $ 25,000 every to get well from the results of the continued COVID-19 pandemic.

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