Award-winning Emmy Chef Ming Tsai launches vegan filled flatbreads to fight cancer
James Beard and Emmy Award-winning chef Ming Tsai, who hosts the long-running show Just Ming on PBS – recently launched vegan versions of traditional Chinese bing in select Whole Foods markets in Massachusetts and Rhode Island. The chef’s vegan MingBings resemble a flatbread filled with vegetables. The original vegetable flavor available at Whole Foods is made from edamame, watercress, pepitas, garlic, ginger, red onions, shiitake mushrooms and brown rice in brown rice packaging. The bings can be made in an air fryer in 12 to 14 minutes or by baking in an oven for 20 to 24 minutes.
“Traditionally, frozen foods have been a stale category,” said Chef Ming Tsai. “However, given the dynamic change in the way people shop due to the pandemic, Frozen has become one of the most popular destinations for taste innovation and convenient, healthy meals. We see it as an incredible place to grow our brand not only with retailers but also horizontally by continuously innovating with diversity and product range. “
Tsai developed the vegan products after his wife Polly switched to a plant-based diet after being diagnosed with stage 4 lung cancer. Therefore, a portion of MingBings’ sales will be donated to the cancer organizations Family Reach and the Dana-Farber Cancer Institute.
MingsBings are also available at Dave’s Fresh Market locations in Rhode Island. A further expansion of the retail trade is planned in the coming months. More flavors are available online through the MingBings website, including the new Buffalo Cauliflower Bing and Plant-Based Sausage and Peppers Bing.