Beyond Burger launches nationwide at 7,000 CVS locations
In January 2021, Past Meat will launch its widespread vegan Past Burger in 7,000 CVS Pharmacy places throughout the nation. The model may also be launching its new Past Meatballs – vegan meat that is pre-rolled and flavored with a mix of Italian condiments – at 5,000 CVS places throughout the nation. “CVS has turn into a spot the place individuals choose up some family groceries, in order that’s the place we wish to be,” stated Ethan Brown, CEO of Past Meat, through the firm’s newest earnings name, including that the corporate plans so as to add extra merchandise so as to add to the merchandise distribution channel.
The growth comes after a yr of progress for Past Meat, which tripled its retail location at Walmart to 2,400 places within the fall and reduce costs on its Past Burger (by means of its restricted Past Cookout Basic bulk pack) this summer season to make its vegan meat Cheaper for customers searching for protein through the meat scarcity attributable to COVID-19.
On the meals service facet, Past Meat had a busy week with the launch of limited-time Past Pan pizzas at Pizza Hut places throughout the nation. The model additionally introduced that it’s partnering with McDonald’s to launch its McPlant burger – a plant-based burger that the chain plans to launch in 2021 as a part of their new McPlant platform on which Plant-based rooster and breakfast rolls is also launched.