Budweiser gives the black-owned vegan business a commercial during the national soccer game
The Bud Gentle beer model – owned by the Budweiser beer firm – used its nationwide promoting area to promote The vegan Hood Chefs throughout a latest soccer recreation between the San Francisco 49ers and Inexperienced Bay Packers. The industrial, which aired within the recreation’s fourth quarter, highlighted the San Francisco Bay Space enterprise based by finest associates Ronnishia Johnson and Rheema Calloway. The San Francisco 49ers additionally promoted the enterprise earlier than the sport, tweet“We’re not the one ones energetic tonight. Order considered one of their scrumptious vegan dishes to get pleasure from tonight.”
These weeks #ThursdayNightShoutout goes to @VeganHoodChefsSelling entry to wholesome meals by serving enjoyable, scrumptious vegan dishes within the Bay Space. Attempt the Jamaican curry hen (jackfruit, truly!). Obtain @eatOkraTheApp to seek out black-owned eating places close to you. pic.twitter.com/y9iyiR0e56
– Bud Gentle (@budlight) 5th November 2020
Johnson and Calloway presently run The Vegan Hood Cooks as a neighborhood pop-up serving dishes like jackfruit enchiladas, stuffed elote peppers, fried avocado tacos, and watermelon ceviche, with the goal of “therapeutic” the hood with plant-based meals . “It wasn’t till we began taking a look at meals from a social justice perspective that we discovered that our neighborhood’s meals selections and well being issues have been immediately associated to lack of entry and training,” Johnson informed VegNews. “After we began altering our food plan, we noticed the affect on our households and communities. Now we have discovered that the majority quick meals corporations goal low-income blacks and browns specifically. Our purpose was to create a grocery retailer that caters to black and brown individuals too, with more healthy alternate options and a language that elevates and displays our tradition with a purpose to thrive. “
The duo lately launched a brand new line of sauces with the flavors Garlic & Chives, Chipotle Aioli and Sizzling Hunny (accessible for pre-order from) The Vegan Hood Chefs website) and acquired a meals truck to make their enterprise cell and serve extra communities within the Bay Space.