Burger King expands more than 200 locations in South Korea with plant-based Whoppers
This week, the fast food chain Burger King added a plant-based Whopper to its menu at more than 200 locations in South Korea. The new Plant Whopper is made from a soy-based patty made by the Australian vegan company v2Food. The Plant Whopper, which is available in normal and barbecue flavors and cooked on the common surfaces with meat, is not vegan as it is egg-based mayonnaise. To promote its new menu option, Burger King South Korea is running a contest on Instagram from now until February 28, where 10 followers could win 10,000 South Korean won (or $ 8.99).
V2Foods introduced its plant-based pate to the Australian chain Hungry Jack’s in 2019 – a franchise brand of the Burger King Corporation. The patty was made in partnership with Australia’s national science agency CSIRO, Main Sequence Ventures, and Hungry Jack founder Jack Cowin, who invested $ 1 million in developing the beef alternative. In addition to locations in South Korea, v2Foods patties are also available at Burger King locations in Japan and the Philippines.
Burger King’s plant-based whopper is going global
In August 2019, Burger King launched the Impossible Whopper for the first time at all locations in the USA, which was made with a vegetable patty from Impossible Burger. Since then, various versions of meatless Whoppers have made their way onto menus around the world, including the Rebel Whopper in Brazil (featuring a plant-based patty made by Marfrig Global Foods SA – the world’s largest maker of animal-based hamburgers). the Rebel Whopper in Sweden (where the patty is made by an unknown European brand that also supplies the chain’s Swedish locations with the patty for a meatless Rebel Chicken King sandwich); and The Whopper Vegetal in Mexico (with a vegan patty made by The Vegetarian Butcher, a Unilever-owned company).
In December, Burger King added the Plant-Based Whopper to 325 test sites in China, which was also made with a patty supplied by The Vegetarian Butcher. This year, the meatless burger is set to be launched in 1,300 more locations across the country. As part of their existing partnership, Burger King and Unilever plan to expand plant-based Whoppers to menus in 25 countries in Europe, the Middle East and Africa.