Danone’s newest non-dairy milk brand is all about helping the planet
New dairy-free milk brand this week Honest to the goodness started launching its products on Amazon, Fresh Direct and select retailers. The brand offers three flavors of almond milk-based vegan creams made from simple ingredients: Madagascan vanilla pod (a blend of real Madagascar vanilla pods), unsweetened Malagasy vanilla, and Himalayan salted caramel (made from Himalayan salt). The new creams are available in 16-ounce packs for $ 3.99 or as a Global Variety Pack (three boxes) for $ 12 on Amazon.
Honest to Goodness – a B-company that meets the highest standards of ethical and environmental business practices – was developed by food and beverage giant Danone with the aim of supporting the local economy through job opportunities, sourcing ethical ingredients and environmental initiatives. “In developing Honest to Goodness, we were passionate about creating a unique plant-based milk jug that tastes delicious and also gives something back to the planet and the regions where we source our ingredients,” said Olivia Sanchez, Vice President Marketing for Coffee Creams at Danone North America said. “We’re on a mission to bring goodness to your coffee mug. When you sip our globally inspired flavors, you know we’re committed to making measurable and positive impacts in the communities where our high quality ingredients are grown. “
Danone has partnered with EARTHDAY.ORG’s The Canopy Project in Madagascar, where thousands of trees are being planted to support the project’s mission to stabilize landscape erosion, increase groundwater retention and offset carbon emissions while creating employment opportunities . “We’re partnering with like-minded brands and companies to make large-scale environmental and societal impacts in remote communities and villages where ingredients are sourced frequently and where people and the planet deserve care and commitment,” said David Van Siclen, EARTHDAY.ORG Business Development Director, said. “Every hectare planted under this program will not only help restore degraded forests, but also aim to provide significant income to local Madagascar families.”
Danone’s non-dairy layer
In 2016, Danone acquired WhiteWave Foods – the parent company of the vegan brands Silk, So Delicious, Vega, and Alpro – for $ 12.5 billion. Since then, the previously milk-heavy company has been launching vegan versions of its existing dairy products. In 2018, the Paris-based company added Good Plants vegan yogurt line based on almond milk under its popular Light & Fit brand in four low-sugar flavors: lemon meringue, chocolate coconut, strawberry and vanilla. In 2019 Danone also added a version of its popular coconut milk-based oikos yogurt.
In February, Danone acquired cult vegan brand Earth Island – the company behind vegenaise maker Follow Your Heart – for an undisclosed amount to support its goal of growing global plant-based sales to $ 6 billion by 2025.