Easter eggs are given a sassy vegan makeover at UK retailer M&S.
This month, the British retailer Marks & Spencer (M&S) launched a vegan eggplant-shaped chocolate treat just in time for Valentine’s Day and Easter. The new hollow chocolate treat consists of 55 percent dark chocolate and is part of the chain’s vegan Plant Kitchen line. “Stop scrolling: our Egg-Plant Kitchen vegan Easter egg is here to brighten up your January in all of its eggplant-shaped glory,” wrote M&S. Instagram. “You can thank us later. Pick it up at the store now. “Egg-Plant Kitchen chocolate is available now for £ 6 at M&S locations across the UK.
Vegan Easter eggs take off
While M & S’s naughty take on vegan Easter eggs is new, the cruelty-free confectionery has grown in popularity in the UK in recent years. In January 2020, UK retailer Holland & Barrett launched the vegan Chuckie Egg (a Cadbury Creme Egg-style Easter treat) from the local vegan brand Mummy Meagz. Until March 2020, the retailer had problems keeping the vegan Easter eggs in stock. A vegan egg was sold every 30 seconds.
At the British food chain ASDA, the Extra Special Free-From Dark Egg & Truffles (his own vegan egg) was selected as one of three winners in Good housekeeping Annual Easter blind taste test that beats traditional milk-based confectionery.