For the first time, you can get a Cadbury-style creme egg year-round, and it’s completely vegan
UK-based vegan confectionery brand Mummy Meagz has launched Cadbury-style vegan cream eggs in Asda stores nationwide. While many brands, including Cadbury, are launching their creme eggs for Easter, Mummy Meagz says their vegan creme egg is the first to be available year-round.
The vegan Mummy Meagz Chuckie Egg has a dark chocolate shell that is filled with white and yellow fondant. When it first launched at UK retailer Holland & Barrett last year before the Easter break, its popularity skyrocketed – a vegan crème egg was sold every 30 seconds. The vegan cream eggs were selling so quickly that Holland & Barrett struggled to keep them in stock.
“Whether you are vegan, cut down on your milk consumption, or just want to choose a greener and animal-friendly product, our Chuckie Eggs are a welcome treat for anyone who is both sweet and sweet,” says Mama Meagz co-founder Meagan Boyle said. “Our cream eggs started a vegan trend … By introducing them at Asda, we hope they will become even more popular and we can encourage chocolate lovers to switch to an easier option. Better still, they’ll be available all year round so you don’t have to wait until Easter to enjoy a crème egg. “
The Mummy Meagz brand creates vegan versions of traditional favorites, including Rocky Road and Honeycomb Candy.
Vegan candy options at Asda
The popular supermarket chain Asda – with more than 600 locations in the UK – has launched a range of vegan confectionery offerings in recent years. In 2020 Chicago Vegan Foods (CVF) launched its Dandies vegan marshmallows in select Asda stores in the UK before expanding to all Asda stores in October. Before Asda was launched, CVF sold dandies primarily in the United States and Canada. And the iconic confectionery brand Mars has released a vegan oat milk drink inspired by their iconic Mars chocolate bars. The Mars Oat Drink is available in Asda stores and is made with oat milk, a touch of caramel and chocolate.
In addition to vegan sweets, Asda offers its own vegan area in its shops with everyday food products such as vegan mayonnaise, cheese, butter and bread as well as items such as vegan meat dishes, frozen meals and vegan ice cream. Asda also offers dozens of vegan products under its own Plant Based line, including chicken cuts and nuggets, a duckless hoisin wrap, steakless casseroles, and more.
At the beginning of the year, the chain also opened a vegan butcher at the Watford location in London. The vegan butchery called “Veelicious” offers its customers a selection of vegan meat (such as bacon, meatballs and burgers), cheese and ready-made meals at prices from 75 pence.
The supermarket created the concept after the search on its website for the term “vegan” in 2020 skyrocketed by 275 percent compared to the previous year. “The demand for vegan products is increasing and we are seeing an increase in people looking for ways to simply enjoy a plant-based lifestyle,” said Preyash Thakrar, Asda chief strategy officer.