Good Catch rides the subway in vegan tuna sandwich food trucks
Today, vegan seafood brand Good Catch Foods is serving fish-free vegan submarines from a van parked outside select subway locations in New York City, NY, Austin, TX and London, England. The van is equipped with an “OurWay” logo, which refers to the longstanding Subway slogan “Have it your way”, which points to fish-free tuna as the future of seafood. Throughout the day, the van offers passers-by free vegan tuna sandwiches “no catch” and no bycatch – a term used to describe marine animals such as dolphins that are accidentally caught by commercial fisheries.
Inspired by the popularity of new documentaries Sea spiral, Good Catch organized the event to raise awareness of the urgent need to move away from commercial fishing which is expected to lead to the collapse of all marine life by 2050. The one-day event aims to shed light on the fact that tuna is severely overfished and encourages Subway to leave out fish for plant-based alternatives, while giving Subway customers a taste of a truly sustainable fish-free alternative.
“Our mission is to make plant-based seafood that is good for the ocean and all of the life it calls home. Large commercial fishing is one of the most destructive activities in our oceans, ”said Chad Sarno, Co-Founder and Chief Culinary Officer of Good Catch. “We can do better. We are here to offer tasty seafood alternatives with no bycatch, mercury or environmental damage. “
The event is part of a larger social media campaign urging Subway to cut out fish for good. To participate in the campaign, Good Catch is encouraging marine enthusiasts to build their own fish-free submarines and post a photo on social media with an @subway tag encouraging them to #FishFreeForGood.
Is Subway tuna fish-free?
A lawsuit filed against Subway by two customers earlier this year alleged that the sandwich chain’s tuna contained no fish. The lawsuits resolved a New York Times Research examining the composition of the subway tuna. Laboratory analysis of the meat’s DNA did not yield conclusive results that made headlines about Subway’s tuna being fish-free.
Subway CEO John Chidsey has since responded that the chain serves “100 percent real tuna,” stating that fish DNA is denatured during the cooking process. The chain recently underwent an overhaul of the “Eat Fresh Refresh” menu, which improved a variety of menu items and ingredients such as proteins and breads. However, Chidsey said Subway was “proud” of his tuna and left him alone.
Whether or not Subway’s tuna is real fish may be up for debate, but Good Catch hopes Subway takes this opportunity to really refresh its menus by moving away from seafood and switching to plant-based alternatives instead.
“With Subway news making headlines around the world, this is the perfect time to let people know that there is a better way to enjoy the taste and experience of delicious seafood without a [harming] our oceans, ”said Sarno. “We’d like to encourage Subway and other companies to add fish-free options to all for good.”
Prepare vegan seafood without hooks
Chef brothers Chad and Derek Sarno founded Good Catch on a mission to create a new wave of seafood made from a mix of six legumes. The brothers launched their first line of products in 2019, a vegan version of tuna bags in three flavors: Mediterranean, Naked in Water and Oil & Herbs. Since then, the brand has expanded its range to include vegan crab cakes, fish cakes, fish burgers and breaded fish fillets.
Since its inception, Good Catch has raised approximately $ 50 million in investment capital through its parent company Gathered Foods and is backed by prominent investors including Paris Hilton, Lance Bass and Woody Harrelson. Last year, the vegan seafood brand partnered with Bumble Bee Foods, making it the first time a major seafood brand has partnered with a vegan company. The partnership will result in Good Catch leveraging Bumble Bee’s sales, distribution and logistics expertise to bring its vegan seafood products to a wide range of customers at affordable prices.
You can find our instructions for ordering vegan sandwiches at Subway here.