Hellmanns is bringing vegan bacon, chipotle and garlic mayo flavors to market just in time for Veganuary
On January 1st, the seasoning brand Hellmann’s will introduce three new varieties of vegan mayonnaise to retailers across the UK. Just in time for Veganuary, the brand currently selling original Vegan Mayo is expanding its vegan options with mayonnaise flavors of garlic, chipotle and baconnaise, which will be available at Asda, Ocado and Amazon Fresh for £ 2.50 per jar.
Bacon, but make it vegan
Hellmann’s Baconnaise offers a vegan alternative for Brits who consume bacon. In a recent poll, the brand found that 84 percent of Britons who identified themselves as “bacon lovers” and a third of bacon respondents were tempted to give up their vegan promise to be vegan for the whole of January.
To promote its new vegan baconnaise, Hellmann’s is giving away 250 glasses to every resident in Great Britain who can prove that her last name is “Bacon”. The brand also sends 80 jars of vegan baconnaise to residents who live on bacon streets across the UK. “We know how fat our nation is, so we figured we couldn’t hide this from our UK fans any longer.” And who better to try our brand new vegan bacon flavored mayo than the ones that have been named after our favorite meat of all time? Rachel Chambers, Hellmann’s Senior Marketing Manager in the UK and Ireland said Wales Online. “We are like pigs in the mud with our new baconnaise and equally delicious chipotle and garlic spreads. We can’t wait for UK consumers to try it for themselves, especially at a time when the bacon cravings are strongest. “