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Impossible Burger launches in sprout markets in 23 states

California-based model this week Impossible foods launched its plant-based burger in additional than 350 Sprouts Farmers Markets places in 23 states. That is the primary time Not possible Meals merchandise can be found within the pure meals class. The Not possible burger sells for $ 9.99 in a 12-ounce package deal. By becoming a member of Sprouts, entry to the plant-based burger will likely be expanded within the Southwest and Mountain State areas.

“We need to be certain that the Not possible Burger is obtainable to all sorts of grocery shops, together with sprouts,” stated Dennis Woodside, president of Not possible Meals. “Sprouts is understood for wholesome, inexpensive components and a handy retailer format. Sprouts buyers have been asking for Not possible Burgers for months.”

In the course of the ongoing COVID-19 pandemic, Not possible Meals has aggressively expanded its retail presence, which has grown 66x in 2020 alone. The meat firm’s plant-based merchandise at the moment are accessible in additional than 10,000 retail shops, together with Safeway, Walmart, Dealer Joe and Kroger, the place Not possible Meals launched a brand new preformed patty format final week.

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