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Impossible burger patties are launched in 2,000 Kroger stores nationwide

Vegetable meat model this week Impossible foods launches packages of two 4-ounce pre-formed burger patties nationwide within the meat part of greater than 2,000 Kroger and Kroger-affiliated grocery shops. The patties ($ 6.99) observe the launch of Unimaginable Burger’s 12-ounce packets, which launched final fall and are actually accessible in additional than 9,000 grocery shops throughout the nation. To rejoice the launch, Unimaginable Meals is holding an interactive however contactless popup on August 26th in Los Angeles for shoppers to expertise the product with a free automotive wash. The model can be gifting away free product coupons for the primary 10,000 consumers through the Ibotta Coupon App.

“Burger patties have been rising in reputation for almost a decade as a result of they’re straightforward and fast. And now, greater than ever, People are demanding comfort and pace within the kitchen,” mentioned Ravi Thakkar, vice chairman of product administration at Unimaginable Meals. With our patty packs, cooks can create the right dish, whether or not it is a basic model burger or a juicy patty soften. Your Unimaginable burger can get from the fridge to the grill in your plate in simply 4 minutes. ”

Unimaginable Burger Patty Packs can be accessible in extra retail shops over the following few weeks.

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