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Impossible Burger starts nationwide at Target

Beginning this week, the plant-based Unimaginable Burger will probably be obtainable nationwide at goal places. The plant-based meat is bought in a 12-ounce pack within the meat aisle in Goal’s grocery division. Unimaginable Meals has began a locating tool to assist clients discover the closest Goal retailer that’s now providing the Unimaginable Burger.

The beginning of the end is the final step in Impossible foods aggressive retail growth. The California-based firm launched its flagship retail burger in September 2019. To satisfy the altering client habits sparked by the COVID-19 pandemic, Unimaginable Meals elevated its retail gross sales 66-fold in 2020 to over 100,000 places, together with Walmart, Sprouts Farmers Market, Dealer Joe’s and Kroger, the place the plant-based meat is obtainable in a pre-formed patty format.

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