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Introducing Dandies Vegan Marshmallows in the UK

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This month, Chicago Vegan Foods (CVF) will launch its Dandies vegan marshmallows in choose ASDA shops within the UK earlier than increasing to all ASDA shops in October. Earlier than beginning ASDA, CVF primarily offered dandies within the US and Canada. Whereas the vegan marshmallows have been beforehand offered overseas at specialty retailers at greater costs, mentioned Dan Reed, director of selling at CVF Just food The ASDA launch is “the primary time that we actually meet.” [the UK] with good, inexpensive costs. Reed said that the launch was motivated by the expansion of veganism within the UK. “Vegan is a lot extra accepted – and has been accepted much more over time,” he mentioned. “That was one of many causes it was all the time on our radar.”

Whereas the COVID-19 pandemic initially squeezed dandies gross sales as customers purchased for the necessities, gross sales within the U.S. soared because the pandemic progressed – a development that spanned your entire plant business. “Advance a couple of month later [COVID-19]We noticed a reasonably large spike in demand for our merchandise, the shops replenished, and whereas folks have been spending much more time at dwelling, they have been doing issues like much more baking at dwelling, “Reed mentioned. “They spend extra time within the again yard frying marshmallows. We began seeing a reasonably large spike [pandemic’s] The consequences have been truly constructive. ”

Within the US, Dandies not too long ago launched its seasonal pumpkin-flavored mini marshmallows, which at the moment are out there in new 5-ounce packs.



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