Jaden Smith is about to open a vegan restaurant to feed the homeless
The musician and entrepreneur Jaden Smith wants to open the I Love You Restaurant, a vegan restaurant that feeds people with homelessness. Smith – son of celebrity couple Will and Jada Pinkett Smith – spoke with diversity about the company. “It’s for the homeless to get free food,” said Smith. “But unless you are homeless, not only do you have to pay, but you have to pay more than the food is worth so you can pay for the person behind you.”
While Smith is not yet giving any further details on when and where the first I Love Your Restaurant will open, the concept is a stationary location of a food truck that Smith launched on its 21st birthday in 2019. The vegan food truck first showed up to feed the homeless community of the Skid Row area of Los Angeles before continuing on to New York City. “I Love You Restaurant is a movement that is about giving people what they deserve – healthy, vegan food for free,” said Smith.
Smith also partnered with vegan chain Cafe Gratitude in 2019 to create the I LOVE YOU Bowl, which served the bowl across its four locations, to raise funds for 10,000 free bowls served through Smith’s I Love You Restaurant.
Jaden Smith’s vegan ventures
In addition to the concept of the I Love You Restaurant, Smith supports the plant-based movement in a variety of ways. In 2019, Smith joined a long list of prominent investors in the plant-based company Impossible Foods and took to Twitter to get his millions of followers to throw away meat.
Together with his father, the entrepreneur is a co-owner of the sustainable water company JUST Water and replaced 19,000 plastic bottles with his paper boxes at the Virgin Sport ASICS London 10K race in 2019. Smith is also making waves in the fashion industry, working with sports brand New Balance to design his own vegan sneakers. Last year the NB for Jaden Smith Vision Racer was introduced in the color Wavy Baby Blue and a bright pink version of the vegan shoe debuted this week (and sold out immediately).