Jessica Biel just launched a herbal wellness brand for kids
Actress Jessica Biel recently started a herbal health and wellness brand Kinderfarms. The brand’s goal is to be a “friendly pharmaceutical company” that offers clean health and wellness options for families, especially products that are non-toxic and free of artificial additives. Kinderfarms products are now available in more than 25,000 retail stores across the country including Walgreens, CVS, Target, Rite Aid and more.
Kinderfarms was co-founded by entrepreneurs Jeremy Adams and Greg Willsey in collaboration with Biel after Biel and Adams – both parents themselves – searched for products that were effective but free of all the artificial colors, flavors and sweeteners often found in them are included. When they didn’t find anything, they got together to set up children’s farms. “As a parent, I want to find products that are effective and also free from unnecessary artificial ingredients,” says Biel. “That’s why I’m happy to be part of the Kinderfarms family, a company that shares the same values when it comes to what we give our children.”
Jesscia Biel’s vegan products for children
The company’s flagship product, Kinderlyte, is a natural, medicinal drink that helps with all forms of dehydration, from illness to exercise, travel and even a late night out. In contrast to other electrolyte solutions for children and adults, Kinderlyte is made without artificial sweeteners, colors or flavors and is also available in child-friendly flavors such as fruit punch, grape, orange and raspberry lemonade. In addition to Kinderlyte, the brand also offers Kinderlyte beverage powders, herbal immune supplements, herbal sleep supplements and advanced electrolyte powders.
Next month, Kinderfarms is launching Kindersprout, an organic plant-based protein shake for children. According to Kinderfarms, it contains more vitamins and minerals than the leading brand and more calcium than milk-based alternatives. It’s also allergen-friendly, making it a safe option for school lunch boxes.
Vegan brands owned by celebrities
Biel isn’t the first celebrity to launch a brand in the growing herbal products space. Last year Venus Williams – seven-time Grand Slam winner and four-time Olympic champion – founded the vegan protein company Happy Viking. The brand’s first product is a plant-based protein shake in the flavors Vanilla Bean and Triple Chocolate, which contains an innovative combination of Complete Body Mind macronutrients that provide optimal nutrition and promote regeneration after training. Earlier this year, Williams invested in the growing plant-based marketplace, PlantX, and joined the PlantX team as an ambassador to help the company advocate for a plant-based life.
In February, musician and longtime vegan Travis Barker – drummer of the legendary band blink-182 – launched Barker Wellness, a cannabinoid (CBD) enriched, THC-free vegan and cruelty-free brand. The new brand’s mission is to offer vegan products, including tinctures and creams, for optimal physical and mental health.
Actress Kristen Bell entered the vegan personal care business last year with the launch of her CBD-infused brand Happy Dance. Available in 600 Ulta beauty stores, the brand includes three bath and body care products made with CBD from hemp: Whipped Body Butter, Head-to-Toe Coconut Melt; and stress-away bath bomb. The Happy Dance brand also donates one percent of its sales profits to A New Way of Life Re-Entry Project, a Los Angeles-owned organization that provides housing, case management, volunteer legal services, advocacy, and leadership development for women build their lives after Prison again.