Johnny Rockets has just launched plant-based cheeseburgers and vegan milkshakes with whipped cream without dairy products in 80 locations nationwide
The Johnny Rockets diner chain is now offering a plant-based cheeseburger and dairy-free milkshakes at its participating locations (approximately 80 restaurants) in the US for a limited time. Customers of the 1950s themed chain can now order a plant-based Impossible burger instead of animal meat and the vegan Cheddar Style Slices from Daiya Foods, as well as three dairy-free milkshakes in chocolate, vanilla and strawberry flavors made with Craig’s hand-scooped vegan ice cream and with vegan whipped cream occupied. The new options are available throughout the summer and can become permanent menu items after the limited time offer.
“The Johnny Rockets environment and menu deliver a slice of nostalgic Americana to places around the world,” said Andy Wiederhorn, CEO of Johnny Rockets’ parent company, FAT Brands. “While this will always be the most obvious and fun part of the Johnny Rockets experience, we also recognize the future that is plant-based.”
And for the first Johnny Rockets location, which opened on Melrose Avenue in Los Angeles, California in 1986 and operated there for more than 30 years, it turned out that the future is entirely plant-based. In 2020, vegan burger chain NoMoo took over the flagship of Johnny Rockets in Melrose and now serves Impossible burgers, vegan chicken sandwiches, fries, salads, and cashew-based milkshakes.
Plant-based at Fatburger
In addition to Johnny Rockets, FAT Brands owns the Fatburger fast food chain. In 2017, Fatburger was one of the first chains to add the Impossible Burger to their menu, and in 2019 the chain added Daiya’s vegan cheddar to complement the plant-based burger. In 2019, Fatburger also updated its milkshake range to include vegan vanilla and strawberry flavors – produced in collaboration with Craig’s – as well as non-dairy whipped cream.
“FAT Brands’ longstanding relationships with Impossible Foods, Daiya and Craig’s Vegan have proven that these products can be seamlessly integrated into classic American menus. We are very excited to work with brands that focus on high quality and tasty products like us, ”said Wiederhorn. “These product offerings have worked well in other concepts of ours so far, and we hope that we can also include Johnny Rockets as long-term menu extensions.”