Kristen Bell’s vegan CBD skin care brand hits 600 Ulta Beauty stores
This month vegan CBD-infused skin care line Joy dance launches nationwide at retailer Ulta Beauty. The Happy Dance collection was co-founded in 2020 by actress Kristen Bell and in collaboration with cannabis company Cronos Group Inc and was previously only available online. The collection includes three bath and personal care products made from hemp CBD: Whipped Cream ($ 30), Top-to-Toe Coconut Melt ($ 25); and stress away bath bomb ($ 15). “My goal in developing Happy Dance was to provide busy mothers and consumers everywhere with trustworthy, high-quality, everyday CBD skin care products at a price that wouldn’t break the bank,” said Bell. “Ulta Beauty is the perfect partner to make this dream come true. I am grateful for her dealings with beauty and her belief in our vision to rethink self-care. ”
Ulta currently offers the collection in 101 “SPARKED” locations (with emerging brands) and plans to launch the line in more than 550 Ulta beauty stores on March 15th. “We are excited to have Happy Dance at The Ulta Beauty Family offers our guests trustworthy, refreshingly relevant CBD products,” said Monica Arnaudo, Chief Merchandising Officer at Ulta Beauty. “We admire Kristen’s dedication to every aspect of the brand, from the clean ingredients to the useful purpose. Their approach is top notch to engaging, educating and entertaining beauty fans, and we look forward to guests adopting the brand online and in our stores. “
Happy Dance donates one percent of its profits from sales to Los Angeles-based A New Way of Life Re-Entry Project, an black-owned organization that provides housing, case management, free legal advice, advocacy, and leadership development to help women rebuild their lives after prison .
Kristen Bell’s vegan brands
Happy Dance is the second vegan brand launched by Bell. In February 2019, Bell and her husband, Dax Shepard, launched the vegan baby brand Hello Bello exclusively at Walmart with products such as vegan shampoo, lotion, sunscreen, insect repellent, wipes and diapers – all priced between $ 1.25 and $ 26.99 Item priced under $ 10. In October 2019, the couple expanded the vegan baby brand to Canada.