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Kroger is launching 50 new vegan products, including its own ice cream with chicken, cheese and oat milk

In the present day Kroger – the most important grocery store chain within the USA – added 50 new vegan merchandise to its Easy Reality retail model. The Easy Reality model, launched final yr, already contains 20 vegan merchandise resembling meatless burger patties and meals, delicatessen slices (Black Forest ham and salt and pepper turkey) in addition to sausage (Kielbasa and chorizo), bitter cream, Alfredo noodle sauce and chocolate cookie dough. The brand new merchandise within the line embody:

  • Chick’n (patties and grinds)
  • Cheese slices (cheddar and pepperoni)
  • Cheese schnitzel (cheddar and mozzarella)
  • Oat milk-based ice cream (black raspberry chip, maple pecan, strawberry graham, sea salt caramel and peanut butter chip)
  • Cauliflower-based dips (Spicy Queso, Buffalo, Tzatziki and Cilantro & Jalapeño)
  • Salad dressings (Caesar and Ranch)
  • Almond milk-based yogurt (strawberry, blueberry, mango and vanilla)
  • Chocolate chip cookies
  • Truffle Brownie Batter

“We’re happy to introduce the most recent additions to our Easy Reality Plant Primarily based Assortment to carry an expanded number of reasonably priced, scrumptious and prime quality merchandise to our prospects residing a vegan, vegetarian or versatile way of life,” mentioned Stuart Aitken, Kroger’s chief vendor. “We look ahead to persevering with the expansion of the natural product class by means of our Easy Reality model, which posted gross sales of greater than $ 2.5 billion final yr. We anticipate curiosity in our natural product choice within the In 2021 and past. “

Along with its plant-based personal label merchandise, Kroger carries a wide range of vegan branded choices together with JUST Egg, Past Burger and Inconceivable Burger, which have been launched in 2,000 Kroger areas in August.

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