Mercedes-Benz supports Champ Lewis Hamilton’s vegan message
Mercedes-Benz launched a brand new one this week Video campaign with the vegan world champion within the racing automotive Lewis Hamilton. Within the video, Hamilton describes his private path to turning into an elite athlete – regardless of fierce criticism from friends – and makes use of his standing as an instrument to encourage change. “I am fairly positive I’ve confirmed completely everybody who ever doubted me. Just about each driver prior to now was only a driver – received championships or no matter it could be. However how are you going to give one thing again “How are you going to change one thing?” Hamilton stated. “It took me a very long time to understand that I’ve this unimaginable platform. So I took measures to go vegan and lift consciousness of a extra acutely aware life-style. I wish to look again and suppose that I’ve contributed to altering an trade in order that it’s numerous and future-oriented and a part of the change for a greener world. “
Since turning into vegan in 2017, Hamilton has used his fame to advertise animal rights points, get followers to chop out animal meals and clothes, and boycott animal exploitation for leisure. Most just lately, Hamilton – the one black racing driver in Method 1 historical past – campaigned towards systemic racism by incessantly protesting towards Black Lives Matter, calling on his 18.four million Instagram followers to “not sit nonetheless” and the racing season in begin a brand new automotive labeled “Finish Racism”.
Hamilton is a part of the Method 1 staff at Mercedes-AMG Petronas. The automaker’s new marketing campaign was launched to reaffirm its dedication to carbon neutrality by 2020. “At Mercedes-Benz, the reinvention of mobility is on the heart of all the things we do,” says the automotive. The corporate has given its new marketing campaign video a title. “It has at all times been our mission and we’re engaged on it right now – with all our efforts – for a way forward for Carbon Zero. Thanks, Lewis, for talking out and giving the voice to vary.”