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Michelle Obama is partnering with Black-Owned Vegan Lipstick Brand to help Americans register for the vote

Former First Girl Michelle Obama not too long ago partnered with vegan magnificence model Black The lip bar to promote his liquid lipstick Bawse Girl. The Lip Bar donates 40 % of all gross sales of the red-colored vegan lipstick for the brand new marketing campaign If we all voteThis may assist Individuals join the upcoming presidential election. “There are such a lot of methods for us to specific ourselves and our views – and voting is certainly one of our strongest instruments to attain simply that,” Obama introduced the When We All Vote marketing campaign on Instagram.

Entrepreneur Melissa Butler based The Lip Bar in 2012 to fill a void within the magnificence marketplace for daring, vegan lipstick colours that problem the usual of magnificence by specializing in inclusivity and illustration. In 2018, the model’s vegan lipsticks have been launched in 450 Goal shops throughout the nation, and The Lip Bar opened its standalone flagship retailer in Detroit in 2019. “We’re thrilled to be partnering with our everlasting first girl Michelle Obama and When We All’s Vote’s mission to get individuals to vote in November,” The Lip Bar wrote on Instagram.

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