Miyoko’s dairy is launching vegan perfume with a cheese scent: Eau de Cashew
Vegan cheese brand this summer Miyoko’s dairy will launch the Eau de Cashew Parfum line exclusively in the dairy division of the Whole Foods Market nationwide. Eau de Cashew Parfum is inspired by the artisanal French cashew-based cheeses and will initially be available in three fragrances: Aged English Farmhouse (with the scent of a huggable rescued goat, English breakfast tea, and cucumber finger sandwiches); Fish-free lox (an aromatic ocean landscape with a touch of gentle breeze and sea saltiness, punctuated by complex aromas of jerky seaweed); and Vegan Roadhouse (a nooch-forward scent with a dash of bitterness from the outraged vegans when Starbucks charges extra for soy milk). To celebrate the launch, Miyoko’s Creamery will be adding scratch-and-sniff stickers to all cheeses to give skeptical shoppers a taste of the eau de cashew line.
Je t’aime, fromage
Miyoko’s Creamery founder Miyoko Schinner, a pioneer in various categories of vegan foods, said she was ready to take her love for vegan cheese to the next level – one that no one expected. Prior to the COVID-19 lockdown, Schinner spent two years in Grasse, France with the world’s best perfumers to create this unique line of fragrances. After returning to the United States, the France-trained chef (and now a certified perfumer) turned a corner of Miyoko’s Ciymero manufacturing facility in Petaluma, California into a state-of-the-art perfumery.
“After perfecting dairy-free cheese using traditional French cheese-making techniques, I thought, what else are the French doing well? That’s how I landed on these new perfumes that offer a certain fermented torch, ”Schinner told VegNews. “Now you can finally eat Miyoko’s vegan cheese and smell it too.”
And the company has more up its sleeve to draw attention to the new line. The first 100 Whole Foods shoppers to buy a bottle of eau de cashew will receive a free vegan deodorant made from Schinner’s personal reserve of vegan cheese over age. “I’ve been rescuing parts of Miyoko’s Creamery cheese wheels since 2015 and finally found a way to share them with the public,” said Schinner. “We all know that vegan deodorant makes a lot of promises it can’t keep. With Miyoko’s cheese deodorant, my only promise is that you can sprinkle it on your pits as well as on your noodles.” Plus, with every perfume purchase, you get a voucher for 15 ¢ discount on all Miyoko Creamery products.
More cheese, please
But it doesn’t stop there. The company plans to expand the eau de cashew concept to include additional product lines in 2021. This fall, Miyoko’s Eau de Cashew Beauty (complete with soap, facial cleanser, eye serum and moisturizing body wash made from 100 percent organic cashew nuts) will be introducing. ;; Eau de Cashew non-stick cooking sprays (Original and Garlic Parm); Three-gallon tubs of eau de cashew cheese popcorn; and CBD-infused eau de cashew seltzer water in flavors such as mozz pizzazz, brie tea and citrus cheddar. For the Christmas season, Miyokos Creamery will introduce a seasonal eau de cashew fragrance that contains notes of roast tofurky, mashed potatoes and cashew nog and is sold exclusively at Costco in a 64-ounce collectible cashew-shaped bottle.
All income from the Eau de Cashew line, which is certified as vegan, cruel, sugar-free, KETO, Paleo, GMO-free, gluten-free, raw, organic and kosher (but not nut-free), will benefit from Miyoko’s newly launched “Save the Cashew Project” “Provides protection for cashew nuts caught in weather-prone areas.
April Fool’s Day! While Miyoko’s Creamery doesn’t actually launch a cashew-based perfume or deodorant, the company does is do a lot to make dairy products obsolete, including actively seeking help for struggling dairy farmers into the lucrative plant-based business. Veganism is the future!