Miyoko’s dairy just launched kid-friendly vegan cheese sticks
The vegan cheese brand Miyokos Creamery recently launched new kid-friendly, snackable vegan cheese sticks. The Plant Milk Cheddar Sticks are made from Miyoko’s Plant Milk (made from coconut oil, oats, and chickpeas) along with unique ingredients like fava beans, pineapple, and hempseed butter, and are currently available exclusively online on the Miyoko website for $ 4.99 a pack of six cheese sticks.
Following the soft launch of the product on the Miyoko website earlier this month, it will roll out to Whole Foods Markets in June and July before reaching other retailers later in the summer, in time for the new school year. The brand also plans to launch new, unannounced flavors of existing products in the same way in the coming weeks – first on the website and then through a retail rollout – in addition to a “never-before-seen” vegan cheese 10 grams of protein per serving later this year.
“For a while now, parents have been asking us when we will introduce more family-friendly snack options and we are excited to bring vegan cheddar sticks to market,” Miyoko Schinner, founder and CEO of Miyokos Creamery, told VegNews. “With these vegan cheese sticks, we can keep our promise to deliver the quality of plant-based milk without additional flavors. You also have two grams of vegetable protein. Earlier this week we gave our social media followers a glimpse into the new vegan cheddar sticks, and the response has been overwhelmingly positive. “
That month, Miyoko’s Creamery also launched its largest-ever ad with a three-segment electronic billboard in New York’s Times Square. The billboard celebrates the company’s compassionate values with the slogan “Milk Plants Hug Cows” and will be displayed every six minutes through June 27th.
A vegan cheese empire
Miyoko’s Creamery offers a variety of nut-based cheese wheels, spreads, and butters, as well as a range of allergy-friendly oat, potato, and legume cheeses and butters that were launched nationwide at Whole Foods Markets last year. Prior to its launch, the company shocked hundreds of unsuspecting cheese lovers at a grilled cheese sandwich pop-up in San Francisco, where the brand served free sandwiches made with vegan cheese and vegan butter without telling customers they were vegan.
In addition to creating the brand’s popular products, Schinner is a dedicated activist within the vegan and social justice movement, advocating the right to use terms like “butter” in vegan products, and calling on the US government to build a better economy build with long-term climate solutions that are helping save dogs from the South Korean meat market and donating free food to hospital workers and those in need during the COVID-19 pandemic.