Moby just wrote a vegan cookbook. And all proceeds go towards saving animals.
On September 7th, vegan musician and animal activist Moby will publish a cookbook named after his vegan restaurant Little Pine in Los Angeles. The Little Pine Cookbook is a bound collection of 125 recipes inspired by the restaurant’s favorite dishes, such as fried cauliflower with kimchi aioli, orecchiette with braised leek, asparagus and English peas, butterscotch pudding and chocolate bread pudding. All proceeds from the book will be donated to the animal welfare organization Mercy For Animals (MFA).
“Even though I no longer own the restaurant, this is a book with the 100 percent vegan recipes (including the chocolate chip cookies!) That were developed during my time at Little Pine from 2016 to 2020,” Moby posted on Instagram. “And best of all, 100 percent of my profit from the book goes to Mercy For Animals. I have loved their work for years, but especially now that they are working tirelessly to raise awareness of the effects of meat and milk production on the climate and the environment. “
Moby has been vegan for more than 30 years and opened Little Pine in the Silver Lake neighborhood of Los Angeles in 2015 with a mission to donate 100 percent of its profits to animal welfare organizations. The intimate restaurant offers vegan and organic Mediterranean-style dishes such as piccata with panko crust, flatbread with fennel, lemon and poppy seed pancakes and chocolate chip cookies “out of this world”. Since Moby’s retirement from the restaurant in 2020, Little Pine has been run by local plant-based investors eager to continue to support animal welfare organizations.
A story of animal activism
It is not the first time that the musician has donated the proceeds of his work or his property to animal welfare organizations. In 2015, Moby curated the Los Angeles-based Circle V music festival, which features an impressive lineup of artists, speakers, chefs, and grocery vendors who benefit MFA. Moby also sold its musical instruments, DJ equipment, and record collection for the benefit of the Physicians Committee for Responsible Medicine – a group of medical professionals who advocate a plant-based lifestyle. The instruments and equipment included more than 100 pieces from his personal collection, such as synthesizers that he used to make his records in the 1980s. The collection included records in several musical genres, with rare finds from the 80s and 90s that Moby played during his decades-long career as a DJ, and some with handwritten notes by the musician.
All profits from his 2018 album, Everything is beautiful and nothing hurts, and his memoirs from 2019, Then it fell apart, were also donated to various animal welfare organizations. “Animal rights are more important to me than any small, selfish concerns I might have,” Moby wrote Instagram. Moby also put his $ 1.3 million property in New York up for sale in 2018 so he could donate all of the proceeds to charitable organizations.
To further consolidate his commitment to animal rights – and to symbolize his rejection of social norms – Moby had the words “animal rights” tattooed on his forearms and “vegan for life” inked on his neck. At that time, the 55-year-old celebrated his 32nd anniversary as a vegan.