MorningStar’s new vegan chicken tenders are shredded like meat
The vegetarian brand MorningStar Farms is launching new vegan Chik’n Tenders in grocery stores across the country. Kellogg Company’s new vegan offerings will be available under the Incogmeato brand in Original and Sweet BBQ flavors at a suggested retail price of $ 6.39 per 13.5-ounce pack at select Walmart, Kroger, Meijer, HEB, Wegmans and Southeastern grocers are available in stores across the country. The new breaded tenders are made using a proprietary technology that creates a peeling texture indistinguishable from chicken.
The brand launched the new vegan chicken tenders, which contain more protein and 27 percent less fat than traditional chicken tenders, to appeal to flexitarians and tap the $ 200 million plant-based chicken industry. “Our new Incogmeato Chik’n Tenders are a game changer for the flexible, chicken-loving consumer who wants to try plant-based but can’t find an option that does justice to the real thing,” said Sara Young, general manager of Plant-Based Proteins At Kellogg Company, said. Incogmeato’s vegan Chik’n offerings will also be available to food service providers to help restaurants meet demand for plant-based chicken products.
MorningStar Farms is going vegan
In 2018, MorningStarfarms veganized its Chik’N line (which includes Buffalo Wings, Chik’N Nuggets, Buffalo Chik Patties and Original Chik Patties). Shortly thereafter, in 2019, the company also veganized its popular Veggie Classics Corn Dogs before announcing the transition to a fully vegan brand by the end of 2021 – a move that will save 300 million protein annually.
Last year, MorningStar unveiled its fully vegan Incogmeato line, which featured the company’s first-ever ready-to-cook burger patties and next-generation chicken products. Since then, the brand has expanded its range to include vegan sausages and, together with Disney, brought vegan nuggets in Mickey Mouse shape onto the market.