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Muffin Brand Abe launches vegan layered cakes

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Grocery model Abes– recognized for its best-selling vegan mini muffins – not too long ago launched a line of vegan tarts within the Complete Meals Markets within the northeast and mid-Atlantic, within the Ralphs Contemporary Fare shops and at choose HyVee areas. The brand new Celebration Cake line affords three flavors: vanilla, chocolate and carrot. Every allergen-friendly cake (with a advised retail value between $ 22.99 and $ 23.99) is loaded with layers of vegan icing and topped with brightly coloured sprinkles.

“Dad and mom inform us that is the primary time they’ll purchase a store-bought cake for his or her youngster,” stated Abes founder Marty Koffman. “They’re thrilled to have the chance to purchase a cake within the retailer as an alternative of getting to bake it at residence.” Koffman, alongside together with his brother Joby, created the model for his nephew Abe, who suffers from extreme meals allergy symptoms, and stated the brand new line of desserts will make it simpler for kids with meals allergy symptoms to really feel unsigned at gatherings and to attend the celebrations like everybody else . “

Final yr, Abe’s started switching its packaging from plastic to sustainable cardboard that’s used to pack the Celebration Desserts, and plans to broaden the packaging to its different product strains.



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