NBA star Chris Paul just made it easier to support black-owned vegan brands
Today vegan NBA star Chris Paul announced his new partnership with the online marketplace goPuff, which offers a variety of consumer products for fast delivery across the country. Paul joined goPuff to help the platform diversify its plant-based offerings, especially those of black and brown owned companies. “While so many people strive to be healthier, it can be difficult to find affordable plant-based foods that taste great. goPuff has the unique ability to introduce new, healthier brands to customers and then deliver those items quickly, ”said Paul. “I’m excited about the benefits of a plant-based diet and look forward to working with goPuff to add a selection of my favorite brands to their plant-based offering, many of which are black and brown owned on their platform today. “
Black Americans are going vegan faster than anyone else
The partnership was inspired by statistics showing that black Americans are shedding animal products faster than any other demographic, but are rarely the focus of herbal product marketing campaigns. Through the partnership, Paul will help goPuff introduce new plant-based products to the historically black colleges and universities (HBCUs) he works with. “We are excited to be working with Chris Paul to expand our line of plant-based foods and snacks and make these items more accessible to customers across the country,” said Yakir Gola, co-founder and co-CEO of goPuff. “As our customer base continues to grow and develop, the demand for“ Better For You ”products has increased in recent years. Chris brings a passion and expertise in plant-based foods to goPuff, and we look forward to working with him to make goPuff the plant-based food solution. “
To kick off the partnership, Paul and goPuff will be providing plant-based snacks, food and beverages for NBA teams in Phoenix, where Paul is currently point guard for the Phoenix Suns, throughout the basketball season.
Chris Paul’s vegan trip
Paul has been vegan since 2019 and has since seen improvements in his athletic performance. The 35-year-old basketball player is, along with other vegan athletes, including NBA colleagues Kyrie Irving, JaVale McGee and DeAndre Jordan, also a brand ambassador for the vegan company Beyond Meat.
This summer, Beyond Meat partnered with the Social Change Fund (SCF) – a nonprofit founded by Paul and fellow NBA stars Dwayne Wade and Carmelo Anthony along with black industry executives – to pursue its goal of Support the fight against systemic racism through initiatives related to social justice. Education and Health Justice.