NBA star DeAndre Jordan went vegan “cold turkey” to save the planet
Professional basketball player DeAndre Jordan recently told vegan chef Latisha Daring – owner of vegan restaurants Greedi Kitchen and Greedi Vegan in Brooklyn – that he went vegan three years ago to help protect the environment. Daring joined Jordan in the kitchen to prepare a meal with Beyond Meat’s Beyond Breakfast Sausage for an episode of the new vegan cooking show Cooking clean.
“One day, cold turkey, I just thought, ‘This is what I’m doing,” “Jordan said. “It’s been great for me ever since … Once you’ve researched a lot about what you’re putting into your body and where the protein actually comes from, [going vegan] was an easy decision for me. And also in terms of the environment, being able to take care of the planet – not just for ourselves, but also for our children and their children, etc. – I just wanted to have an impact on us Improve the environment. “
DeAndre Jordan’s vegan cooking show
Cooking clean debuted last month as an eight-part show on the athlete-run PlayersTV network. Jordan moderates the show and is accompanied by guest chefs and restaurateurs to discuss plant-based food and at the same time prepare unique vegan recipes. The show was developed in collaboration with the paper towel brand Bounty and the vegetable brands Beyond Meat and Eat Just (makers of JUST Egg based on mung beans).
While preparing the breakfast recipe with Daring during the show, Jordan shared that a typical breakfast for him is a JUST Egg scrambled eggs or burrito with Beyond sausage or waffles. Together, Daring and Jordan prepared a walnut-based chorizo with Beyond sausage, which is served with a vegan frittata and avocado toast.
Invest in vegan brands
Jordan – who plays at the center of the NBA team Brooklyn Nets and is also an Olympic champion – is part of a group of 14 professional athletes who invested in Beyond Meat in 2019. The group included NBA icon Shaquille O’Neal, current NBA stars (and vegans) Chris Paul, JaVale McGee and Kyrie Irving, as well as other athletes like snowboard legend Shaun White and ski racer Lindsey Vonn.
The athletes are part of Beyond Meat’s “Go Beyond” campaign, which promotes plant-based foods among athletes and sports fans through various campaigns. The athletes joined Beyond Meat’s existing athlete shareholders such as JJ Redick, David Wright, Eric Bledsoe, Maya Moore, Tia Blanco, April Ross and Maggie Vessey, as well as celebrities Snoop Dogg, Common, Jessica Chastain, Liza Koshy and Nicole. to Williams.
Since investing in the brand, Jordan has helped bring plant-based meat to its fans, including through a personal appearance at a Dunkin ‘New York location to promote the 2019 launch of the Beyond Breakfast Sausage Sandwich.
Jordan and his NBA colleague Jrue Holiday – who plays point guard for the Milwaukee Bucks – also recently became the first plant-based brand ambassadors for Eat Just. The brand’s JUST Egg appears in two episodes of Cooking clean and both Jordan and Holiday will be promoting the product during the 2021-2022 basketball season.