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Nordstrom runs its first black-owned vegan nail polish brand


Nail polish brand Àuda.B recently introduced at the luxury department store chain Nordstrom. This is the first black-owned vegan nail polish brand to partner with the department store. The gel-like nail polish is also 10-free, gluten-free and PETA-certified. Nordstrom carries 17 of Àuda.B’s best-selling colors ($ 18 each) curated specifically for Nordstrom, with color names like #Blackgirlmagic, Bad Girls Shut It Down, Front Row, and Rich Boss Lady. The brand also offers the Jetsetter nail polish top coat ($ 20) and the Glam nail care set ($ 125), which have five essential polishes including top coat, base coat, cuticle oil, and two neutral colors. The products are available on the Nordstrom website by searching for “Auda.B” or “Nail Polish”.

“Our partnership with Nordstrom is a monumental moment for the company. This opportunity enables the multi-faceted beauty lover to experience non-toxic luxury nail polish with a full range of colors and superior pigments for all skin tones, ”said Samara Walker, Founder and CEO of Àuda.B. “Nordstrom’s values ​​and diversity mission align with our core customers by providing an experience for all customers at every touch point in their beauty experience.”

Vegan nail salons from Nordstrom

In 2019, Nordstrom’s New York City location opened the vegan nail salon Base Coat Nail Salon in the department store and now offers nail salons in Nordstrom locations across the country. The Base Coat brand offers customers non-toxic products, and each store offers vegan furniture and amenities.

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