Oprah, Natalie Portman, Jay-Zs Roc Nation invest in the vegan milk brand Oatly
Swedish vegan model this week oats bought a $ 200 million stake in his firm to a bunch of buyers, from big Blackstone Group together with media mogul Oprah Winfrey, vegan actress Natalie Portman, former Starbucks CEO Howard Schulz, and Roc Nation – certainly one of rappers Leisure company based by Jay-Z. The 25-year-old firm is thought for its environmentally pleasant vegan oat-based merchandise similar to milk, yoghurt and ice cream.
“We selected to accomplice with Blackstone Development due to its huge sources and distinctive attain,” mentioned Toni Petersson, CEO of Oatly. “The dedication of our new companions to help us and drive our mission is a transparent indication of the place the world goes, what goes in a brand new, extra sustainable path.”
Oatly, which bought round 10 % of the corporate’s new enterprise, is valued at $ 2 billion and plans to make use of the capital to realize a foothold in components of Europe, China and the USA and new merchandise similar to vegan Cream develop fraîche and should go public in 12 to 18 months.
Whereas the model is a cornerstone in lots of components of Europe, Oatly’s reputation within the U.S. started in 2017 in espresso outlets throughout New York Metropolis. Since then, the model has expanded to retail and landed on Dunkin ‘Starbucks places within the Midwest and California in January and nationwide. Final yr, Oatly doubled its gross sales to $ 200 million and is aiming to take care of that progress charge this yr.