RXBAR launches its first egg-free vegan nutritional bar
Today the snack company RXBAR launched its first line of vegan nutritional bars. The new RXBAR Plant bars were created after many customer requests for plant-based nutrient bars. Instead of the protein RXBAR typically contains in its bars, the company uses a blend of pea and almond protein – along with dates, nuts, and oats – to deliver 10 grams of high quality protein per bar with no animal products. The new RXBAR Plant is available in cookie dough-inspired flavors, Chocolate Chip and Peanut Butter.
“Fans have been asking for a plant-based RXBAR for a long time,” says Jenny Lindquist, Director of Experience Planning, RXBAR. “Today we answered that call with a plant-based protein bar that offers both quality and taste that were essential to us in developing RXBAR Plant. So it took almost two years to make sure we got it right. “
The RXBAR Plant line is available through the company’s website, with a retail launch planned for Target, Kroger, and more.
RXBAR celebrates herbal
Retail sales of plant-based alternatives to animal products rose 27 percent last year to $ 7 billion, and plant-based claims on food and beverage packaging rose 116 percent from 2018 to 2020, according to data compiled by SPINS. RXBAR created its first vegan range to address this growing market of consumers looking for plant-based food bars and snacks.
To celebrate the launch of its vegan bars, RXBAR will be offering a free plant-based wellness program “RXercise” this summer via Instagram and IGTV, with restaurateurs such as registered nutritionist Mia Zarlengo, fitness and mindfulness guru Ally Love and gym owner / fitness instructor Peter Kraus .
“Plant-based protein bars that taste great and give you the nutrients you need can be hard to find, but RXBAR Plant comes through on both fronts,” said Zarlengo. “The mixture of pea and almond protein in RXBAR Plant provides essential amino acids or protein building blocks that our body needs to build muscle.
The myth that athletes need meat (or any other animal protein) to be successful is quickly unraveling, thanks in part to 2019 documentation The game changer, which inspired a number of bodybuilders, soccer players, and other athletes to bet on plant-based foods. Vegan brand Beyond Meat has also helped make athletes succeed with their Go Beyond campaign, which includes athlete ambassadors such as NBA stars Kyrie Irving, Chris Paul and DeAndre Jordan.
While the plant-based diet has gained a foothold in the sports industry in recent years, some legendary athletes have had a plant-based diet for decades, including tennis star Venus Williams. In 2011, Williams went plant-based to help manage the symptoms of Sjogren’s syndrome, an autoimmune disease that caused her to suffer from extreme fatigue and joint pain. Last year, the seven-time Grand Slam champion founded the plant-based protein company Happy Viking to share with fellow athletes the nutritious plant-based foods that have helped her get back on the court, starting with plant-based protein shakes in vanilla bean and triple chocolate.