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Seafood Giant Thai Union launches vegan shrimp


Thai Union – one of the world’s largest producers of seafood – will launch plant-based shrimp as a tempura product this year. The Thai Union recently launched its first plant-based products, including crab cakes and dim sum, in the foodservice sector. The move to expand into the plant-based seafood market is in response to consumer demand.

“We have had consumers come to us who say, ‘I know you are an expert on seafood and shrimp. I would like a shrimp tempura that doesn’t contain shrimp, ”Tunyawat Kasemsuwan, Innovation Directorate of the Thai Union, told the media company Undercurrent messages. “They come to us because they see that we understand the product quality, its functional properties, properties, taste and sensory texture.”

The company had planned a major European launch of its new herbal products, some of which were delayed due to COVID-19 travel restrictions associated with the pandemic. However, the Union of Thailand is hoping to add new products to its new plant-based line and target international markets, starting with private label manufacturers and the food service sector.

The vegan fish market

Thai Union will join other large companies diving into the plant-based seafood space. The supermarket retailer Joe’s is working to expand the chain’s range of vegan seafood. Dutch brand Vegan ZeaStar plans to launch a plant-based version of cod and international brand Nestlé is launching vegan tuna Sensational Vuna in Switzerland to expand internationally. Additionally, seafood brand Bumble Bee Foods has teamed up with vegan seafood startup Good Catch Foods to help Good Catch expand its reach by leveraging Bumble Bee’s sales, distribution and logistics expertise.



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