Starbucks is officially promoting meatless assembly for the first time
In 2021, Starbucks will participate in the Meatless Monday campaign for the first time. From January 4th through January 25th, the chain is offering customers $ 2 off its vegetarian breakfast items in participating stores every Monday to promote its meatless options. Offer cannot be combined with other offers and applies to the Impossible Breakfast Sandwich (launched nationwide in June), the Southwest Veggie Wrap, and the Spinach-Feta-Egg-White Wrap – all vegetarian options that are not ordered vegan can. The discount cannot be redeemed through Uber Eats delivery.
Starbucks participated in the Meatless Monday campaign to support its efforts to become a resource positive company. This goal is to be achieved in large part by focusing on plant-based foods and beverages. “We pride ourselves on having long been able to offer our customers products that suit their lifestyles and taste preferences – including a variety of meat-free foods and dairy-free alternative dairy products. Our new January Meatless Monday offer is another way to encourage customers to start the new year and do what’s best for them, ”a Starbucks spokesperson told VegNews.
Vegan at Starbucks?
While attending Meatless Mondays is a monumental step for Starbucks, the foods it advertises cannot be ordered vegan. Starbucks does offer a vegan breakfast option with bagel and avocado, but is not part of the Meatless Monday promotion.
In October, Starbucks began testing the Plant Powered Breakfast Sandwich – a fully vegan sandwich made from a mung bean-based egg, plant-based sausage patty, non-dairy cheese, and an English muffin – at a location in Issaquah. WA. Miyoko’s vegan cream cheese in the flavors Everything and Cinnamon Raisin as well as quiche-like plant-based potato bites made from plant-based eggs were also tested at the same location. Starbucks has not yet announced whether these vegan options will be available in other locations.
In the beverage department, Starbucks is expanding its vegan options to include oat milk, which will be available in all locations across the country in the spring.