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Tabitha Brown is partnering with Veganuary to help everyone go vegan in 2021


The vegan influencer Tabitha Brown plays the lead role in a new video Veganuary, a campaign challenging people to go vegan for the month of January and beyond. The video, produced by Pollution.tv and directed by Asher Brown, shows the actress eating a variety of meals – from donuts to nachos to brightly colored vegetable bowls – to overcome the challenge before falling off a fly accidentally eats, the internet is hindering kitchen. The video sends a message that perfection shouldn’t hinder success, a message that Brown and Veganuary share in their approach to transitioning to a vegan lifestyle. “If you’ve ever thought about going vegan but didn’t want to go it alone, Veganuary has you covered,” Brown said. “We can all try at the same time.”

Brown became famous in 2017 when a video of her eating a vegan Smoky TTLA sandwich from Whole Foods went viral. Since then, the actress has amassed millions of followers on social media (including 4.5 million on TikTok), secured her own show on the Ellen network, and made countless appearances on television shows catering to celebrities (like Laverne Cox, Tiffany Haddish, Jada Pinkett) help Smith and Steve Harvey cook vegan food.

Veganuary is gaining steam
Veganuary was founded in the UK by Matthew Glover and Jane Land in 2014 and has amassed over a million subscribers since its inception. Every year companies in the UK provide veganuary participants with plant-based products and menu items. This year, a number of new options were introduced in the UK ahead of Veganuary, including Hellmann’s three new mayonnaise flavors (Garlic, Chipotle and Baconnaise). Heinz ‘Vegan Mayo and Salad Cream (a creamy salad dressing); four new vegan sandwiches at Starbucks; a vegan chicken sandwich and chocolate chip cookie at Subway; and more. Earlier this month, Glover also launched VFC, a new vegan chicken brand founded in protest against animal husbandry.

The campaign hit the US last year, and companies in the US including Yelp, Aveda, Albertsons, Hellmanns, Mendocino Farms, Tofurky, Follow Your Heart, Violife, and dozens more will be joining Veganuary this year, offering specials, giveaways, and special menu items while special marketing campaigns for herbal products are created.

The campaign currently has 350,000 commitments and is well on its way to meeting its target of 500,000 in January.



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