The Brazilian startup brings next-level vegan chicken to market
This month, the Brazil-based vegan startup Fazenda Futuro (which implies “Future Farm” in English) launched its latest product: Future Rooster. Based in 2019 by entrepreneur Marcos Leta, the meals know-how firm makes use of synthetic intelligence to approximate the style and texture of meat with plant-based components. The brand new vegan hen is designed to copy animal meat when it comes to style, juiciness, and texture with the goal of displacing Brazil’s large poultry trade, which produced 13 million tons of hen in 2019. Future Rooster is constructed from a mixture of non-meat -GMO pea and soy protein and will get its fibrous texture from True Texture Know-how, which permits the vegan hen to be chopped up in the identical approach as its animal counterpart.
“Our objective is straightforward… to vary the best way the world consumes meat and to additional enhance the technological stage of our merchandise by creating the plant-based class in the suitable approach and with the suitable companions to supply slaughterhouses that now not belong to the New World, more and more outdated, ”stated Fazenda Futuro founder Marcos Leta.
As an extra sustainability measure, Future Rooster is packaged in plant-based sugarcane packaging and bears the “I am inexperienced” label, which confirms that the supplies are sustainable – packaging that Fazenda Futuro could use for all of its merchandise, together with vegan burgers, sausages and meatballs.
Future Rooster might be accessible for the primary time from retailers in Brazil and plans to develop gross sales to Mexico, Holland and the United Arab Emirates within the coming months.