The British top milk cheese brand Applewood now generates 20 percent of its sales with vegan cheese
This week, cheese model Applewood, owned by UK’s main milk cheese firm Noseland, reported that 20 % of its whole gross sales come from vegan Applewood cheese. In September 2019, Applewood launched its first plant-based cheese, Applewood Vegan, which offered out in 40 % of ASDA shops inside in the future, requiring elevated manufacturing of the coconut oil-based cheese. In July 2020, Applewood expanded its plant-based providing with the introduction of a vegan model of its jalapeño-flavored Mexicana cheese and Applewood vegan slices.
Applewood vegan cheese gross sales are up 16 % month-over-month since July 2020, and on-line searches for “vegan applewood” have elevated 150 % since April – testomony to the rising recognition of vegan cheese within the UK, particularly through the COVID-19 pandemic. “It has been an awesome yr for Applewood Vegan. We had excessive hopes for the beginning. In blind style assessments of vegans performed by Wirral Sensory Providers, Applewood Vegan met all the factors and scored considerably larger than different smoked cheese options that already did are in the marketplace, “stated Lisa Harrison, Senior Model Supervisor at Applewood Vegan.” We’re so happy with what we have now achieved and of being a dairy firm that doesn’t shrink back from the growing demand for plant-based options and makes the daring determination to a vegan various for a widely known established cheese model reminiscent of apple wooden. ”
To have a good time the success of its vegan cheese, Noseland is launching an Ilchester Vegan Festive Choice for the Holidays, a vegan introduction calendar with a wide range of cheeses, together with Ilchester Melting Mature Cheddar Vegan and Ilchester Blue Vegan Cheeze (made with blue spirulina). and the Mexicana Vegan Spicy Cheeze.