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The vegan chef Chloe Coscarelli continues to fight for the By CHLOE brand


Vegan chef Chloe Coscarelli has received permission from a US District Court judge to approach ESquared Hospitality, one of the largest shareholders in CHLOE’s fast-casual vegan chain of the same name. Judge Jesse Furman of the US District Court in Manhattan recently issued a statement ruling that ESquared was responsible for violating a company agreement with Coscarelli and awarded her legal fees and expenses.

In 2015, Coscarelli founded the restaurant chain by CHLOE in collaboration with ESquared, which currently operates around a dozen company-owned locations in the USA, Canada and Great Britain. However, after an argument, she was evicted. Since then, Coscarelli has fought for her rights to the company in litigation that includes trademark infringement, breaches of her publicity rights, and copyright infringement.

“Chloe is an artist and innovator whose delicious and creative cuisine was brought to life by CHLOE. ESquared, supported by Bain Capital, tried to use its almost unlimited financial resources to harass and intimidate Chloe out of her rights,” said Patrick M. Arenz, attorney representing Coscarelli, said of the recent appointment. “We’re excited to improve the playing field by standing up for Chloe and defending her rights with this win.”

By CHLOE for Chloe

In December, Coscarelli regained its 50 percent stake in the company. However, she also learned that CHLOE and its affiliates in the United States filed for bankruptcy after facing financial problems caused by the COVID-19 pandemic. The chain’s parent company, BC Hospitality, has an auction scheduled for the chain on March 1, and Coscarelli is reviewing options to bid on the chain itself.

Meanwhile, Coscarelli is battling BC Hospitality for the trademark of the CHLOE brand. A court hearing later this month could determine what intellectual property BC Hospitality has rights to transfer or sell during its bankruptcy proceedings.



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