The vegan NBA stars JaVale McGee, Chris Paul and DeAndre Jordan founded a boy band with the theme Beyond Meat
Vegan NBA stars JaVale McGee, Chris Paul and DeAndre Jordan have teamed up to form a new band called The Beyond Boys in collaboration with the vegan meat company Beyond meat. The musical trio released a music video for their first track, “12 Days of Christmas,” this week to promote plant-based foods over the holiday season.
“When I got in the holiday mood, I thought it would be fun to twist a classic Christmas hit with some of my favorite Beyond Meat products,” said McGee, who produced the track. “I hope everyone will enjoy the new song as much as I wanted to make it and that they are inspired to try more plant-based dishes this Christmas season.”
Beyond the athlete ambassadors
In 2019, McGee, Paul and Jordan were part of a group of 14 professional athletes who joined Beyond Meat as investors and ambassadors. Since then, the athletes have participated in a number of Beyond Meat campaigns. In July 2019, Jordan helped promote the launch of the Beyond Breakfast Sandwich at Dunkin by performing in person at a location in New York City.
This summer, Beyond Meat partnered with the Social Change Fund (SCF) – a nonprofit founded by Paul and fellow NBA stars Dwayne Wade and Carmelo Anthony along with black industry executives – to pursue its goal of Support the fight against systemic racism through initiatives related to social justice. Education and Health Justice.