This 75 year old dairy brand has just launched its first vegan milk. And it’s made from barley and oats
Canada-based Purity Dairy – a 75 year old dairy company – recently launched its first non-dairy milk. The drink differs from most of the non-dairy milks on the market in that it is made from a blend of barley and oat extracts, both supplied by the Prince Edward Island (P.E.I.) Brewing Company.
Purity Dairy is not the first company on the market with this special combination of barley and oats. JÖRD—A Danish plant milk company— also produces a non-dairy milk containing barley and oats, which is widely used in Europe and the United Kingdom. However, Purity has embraced this combination after working with a product development team from Canada’s Test Kitchen and Holland College’s Culinary Institution of Canada for the past several years. The company selected oats because of their rapidly growing popularity in the consumer market, as well as their neutral taste and creaminess. The barley extract enhances the flavor of the drink, according to Tom Cullen, general manager of Purity.
The new barley and oat drink from Purity Dairy is now available in three flavors: vanilla, chocolate and original. All are packaged in the company’s signature two-liter clear plastic cartons. A retail rollout is planned for the future, but for now the drinks will only be available from selected independent retailers on Prince Edward Island. The company is also working on a vegan barista mix for distribution to coffee shops.
Milk brands that make vegan milk
The dairy industry is becoming more and more of a challenging business – especially for family businesses. In the United States, businesses are consolidating and small to medium-sized farms go out of business year after year. In 2019, the USDA reported 34,207 licensed dairy farms. In 2020 the number fell to 31,657 companies. With paper-thin profit margins only possible through government subsidies, the industry is the opposite of a cash cow, and farmers are looking for other options.
While Purity Dairy is still producing cow’s milk, the entry into the plant-based milk sector is a sign that vegan products are becoming part of the company’s success. Some of the family’s dairy farms have gone completely vegan, trading cows for plants – perhaps the best-known example of this is Elmhurst. The almost 100-year-old company switched from cow to nut milking in 2017 and expanded the business into a multi-product operation. In addition to its large selection of vegetable milk, Elmhurst also offers coffee creamers, soft ice cream and latte cans.
Away from dairy products
The transition from animal husbandry to plant breeding is more sustainable in the long run (both financially and environmentally), but the switch can be expensive and intimidating. The Agriculture Fairness Alliance (AFA) – a plant-based and environmentally conscious lobby group – advocates government support to help farmers in trouble.
The organization pushed ahead with its At-Risk Farmers Act and recently secured a victory. On June 30th, the House Appropriations Committee adopted a language structured by AFA instructing the USDA to “assist small and medium-sized farmers in the transition to agricultural practices such as specialty crops, horticulture and forage production as a means of reducing greenhouse gas emissions in the correct order” . to mitigate the effects of global climate change. ”The language is vague, which is why AFA will continue to advocate more specific measures directing money to struggling farmers trying to do cruelty-free businesses. The argument for switching to plants is no longer limited to the issue of animal welfare. It has now become a very serious environmental and economic problem.
As shown by the exorbitant dumping of milk in 2020 (not a new phenomenon), consumers’ tastes for milk are changing and they are no longer satisfied with milk from animals. Milk-free milk is the largest category of plant-based foods, accounting for 35 percent of the total plant-based foods market and valued at $ 2.5 billion in 2020 and growing.