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This new vegan cookie dough is fortified with immunity-boosting nutrients

The vegan startup Deux Meals was just lately based DEUX, a line of plant-based cookie dough fortified with immunity-boosting nutritional vitamins, vegan collagen, and protein. DEUX was based by two ladies of colour with enterprise capital backgrounds, Sabeena Ladha and Scout Brisson, and launched with three gluten-free vegan flavors: Immunity Chocolate Chip Cookie Dough with a mix of Vitamin D, Zinc, Elderberry, Chaga Mushrooms and Cordyceps ;; Collagen Brownie Batter, made with a proprietary vegan collagen mix that mimics the consequences of beef and marine collagen and is made out of hyaluronic acid, amino acids, and vitamin C; and Protein Peanut Butter, which is made out of pea protein.

The enterprise concept was conceived at the start of the COVID-19 outbreak within the US, when Ladha and Brisson have been baking at dwelling and taking immunity dietary supplements. They discovered that packaged meals lag far behind the canned beverage class, which innovated with the introduction of nutritional vitamins and dietary dietary supplements to make useful drinks. “Individuals are craving consolation and well being proper now, and they’re typically divided,” mentioned Ladha. “We’re additionally in a really emotional, unsure time, politically and socially, and whereas we launched DEUX to fill a distinct segment out there, we simply wish to maintain shoppers completely happy and completely happy in a wholesome means.”

DEUX cookie dough is bought by way of its web site and delivered nationwide, is obtainable in Erewhon shops in Los Angeles and thru supply apps on the East Coast. DEUX plans to develop quickly with different merchandise within the breakfast, chilled meal and blend classes.

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