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Tofurky’s vegan cheese line is finally coming to stores

On November 1st, new vegan cheese schnitzel might be produced by Moocho – a sub-line of the cult model Tofurky Co.– Will make its retail debut in HEB shops throughout Texas. The brand new line might be obtainable in Mozzarella, Cheddar, and Fiesta Mix shreds with a steered retail worth of $ 4.99 for an 8-ounce bag.

Tofurky first launched the Moocho subline with three cheesecake flavors (Triple Berry Swirl, New York Fashion Vanilla, and Chocolate) in February 2019 after prospects requested a vegan cheesecake included of their 2018 Christmas equipment turns into a stand-alone product. In February 2020, Tofurky introduced that it will develop the Moocho line to incorporate vegan cheese schnitzel and cream cheese within the varieties Plain, Backyard Vegetable and Strawberry.

“We had deliberate to deliver Moocho semi-hard cheese to market in early 2020. Nevertheless, COVID-19 introduced us with some challenges in advertising the top product. with unpredictable work and provide chain, ”Jaime Athos, CEO of Tofurky and Moocho, advised VegNews. “We needed to pause and wave to verify we might obtain our style and worth objectives with out compromise. We’re very excited to deliver our breakthrough product imaginative and prescient to the retail market. The chilly texture and meltability actually spherical off the class providing and assist to welcome a brand new wave of customers within the no dairy class. “

Whereas the COVID-19 pandemic delayed the launch of those merchandise in shops, the model’s entry into HEB shops alerts the beginning of their retail rollout, which is predicted to develop to different retailers and areas. “Looking forward to early 2021, we’ve many different retailers and meals service gamers hungry to deliver moocho cheese to market with their viewers,” stated Athos. “Our objective is speedy nationwide distribution to construct development and loyalty for dairy-free cheese, just like the shopping for habits of dairy-free milk buyers.”

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