Top Chef Alums Spike Mendelsohn and Carla Hall Launch Plant-Based Campaign to Encourage Voter Registration
This month, cooks Spike Mendelsohn and Carla Corridor—each alums of Bravo’s cooking actuality present Prime Chef—launched “Plant Your Vote,” a social media marketing campaign that encourages Individuals to share plant-based recipes whereas inspiring them to register to vote within the upcoming election on November 3. The marketing campaign will work with fashionable cooks Rachel Ray, José Andrés, and Michael Voltaggio to advertise its mission and welcomes cooks of all ranges to take part in spreading its message.
“As cooks, we’ve got a duty to serve our group that goes far past the kitchen,” Mendelsohn mentioned. “I created the Plant Your Vote Problem as a result of I knew I wasn’t doing sufficient to assist the modifications our nation so desperately wants proper now. Carla and I hope that by partaking our fellow cooks, influencers, and associates on this enjoyable and inclusive problem, extra folks will likely be impressed to plant their vote and use their voice to create a greater tomorrow.”
To take part, Individuals are inspired to share a photograph or video of their plant-based recipe on social media, tag @plantyourvote, and insert the hyperlink plantyourvote.com—which directs to the marketing campaign’s web site the place customers can register to vote and study extra concerning the problem.
“When Spike requested me to hitch him within the Plant Your Vote problem, I didn’t assume twice about it. It was a direct ‘sure,’” Corridor mentioned. “As cooks we’re enthusiastic about feeding folks, and we’re additionally deeply conscious of the place our meals comes from, the way it’s sourced, and what it takes to maintain the earth wholesome sufficient to supply it. Reminding folks in a enjoyable and scrumptious manner that we’re additionally voting about meals points is a superb concept. I hope we encourage folks to maintain this problem going.”
In September 2019, Mendelsohn opened his first location of vegan fast-casual eatery PLNT Burger inside Complete Meals Market in Silver Spring, MD the place he serves quite a lot of Past Burgers topped with Observe Your Coronary heart’s vegan cheese, mushroom-bacon, and guacamole, alongside Past Meat-based chili, Past Sausage-stuffed scorching canines, and vegan rooster sandwiches made with crispy oyster mushrooms. At present, the acclaimed chef operates 5 PLNT Burger places within the Northeast.