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UB40 is finally bringing a vegan “red wine” onto the market


This week the members of the British pop band UB40 – known for their 1983 hit “Red, Red Wine” – released real red wine that is vegan. Ali Campbell and Astro (nee Terence Wilson) partnered with wine company Eminent Life to create vegan red wine to celebrate the band’s 2021 tour. “We have always wanted to bring our own red wine and we are really excited to finally do so,” said Campbell.

The band previously worked with Eminent Life to create wines, but this start marks the first time red wine has been classified as vegan and organic. The new wine has a deep color with violet reflections and notes of sweet red cherry and black plum. “Red wine has a good balance and is really satisfying to drink,” said Astro. “Like our music, we are always looking for balance and harmony.”

The vegan red wine is available on the UB40 and Eminent Life websites for £ 24.50 ($ 34.63) a bottle. “I am excited about the extraordinary partnership between Eminent Life and UB40,” said Jerome Jacober, founder of Eminent Life. “It has been a pleasure and an honor to work with Ali and Astro, and we look forward to bringing this organic vegan red wine to market that is so worthy of the great title of ‘red wine’.”

Prominent vegan wines

The members of UB40 are the latest celebrities to jump into the vegan wine business. Long-time vegetarian Christie Brinkley is also a winemaker and was certified vegan by her Bellissima Prosecco brand in 2019. British supermodel Cara Delevingne and her sisters Poppy and Chloe entered the vegan wine industry last year with the launch of the Prosecco brand Della Vite, available in two flavors: Della-Vite Prosecco Superiore (DOCG) and Della-Vite Prosecco Treviso (DOC ). In the summer of 2020, actress and writer Cameron Diaz and entrepreneur Katherine Power released Avaline, a vegan line of organic grapes now available in 43 states.

The latest celebrities to become vegan winemakers are actress Nina Dobrev and dancer Julianne Hough, who launched the vegan wine brand Fresh Vine Wines in March. Developed in partnership with award-winning Napa Valley winemaker Jamey Whetstone, best friends have worked over the course of two years to create the vegan wine brand to fill a void in the wine industry for great tasting, low calorie wine. and fully vegan wine for an active lifestyle.

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