Vans just launched its first sustainable, vegan collection and we’re officially obsessed
Popular streetwear brand Vans launched its first sustainable shoe collection last week. The new Eco Theory collection includes four of the company’s best-selling shoe models made from ethically sound, vegan and environmentally friendly materials. The Authentic lace-up shoes, the iconic slip-ons, the SK8-Hi high tops and the classic Style 36 Kicks with the recognizable Vans side stripes complete this sustainable collection.
Sustainable materials, classic styles
Instead of the harder textiles used in other Vans products (suede, petroleum-based rubber, chemically treated dyes), the Eco Theory collection includes organic cotton, cork, natural rubber, hemp, and water-based inks and adhesives. With the SK8-HI Decon 38 High Tops, the canvas upper is made from 100 percent organically grown cotton, the laces are made from hemp fibers and the sole has been replaced with responsibly sourced natural rubber.
“Sustainability has to be a priority at Vans for the future. It’s a fantastic moment to own the space and contribute to a more sustainable way of production, ”said Dane Gudauskas – professional surfer, sponsored Vans athlete and the face of the new line.
Shoe fashion is becoming sustainable
Vans isn’t the first mainstream footwear and apparel company to redesign with sustainability in mind. Allbirds – a casual sneaker company known for its wool-based shoes – invested $ 2 million earlier this year to develop a vegan leather product by the end of 2021. New Balance has teamed up with star entertainer Jaden Smith to create a vegan high-end sneaker made from vegetable leather and partially recycled materials. Finally, Adidas has continuously improved its vegan-friendly selection from its first vegan leather sneaker, Stan Smith, made in collaboration with environmentally conscious designer Stella McCartney, to its 2020 Our Icons Go Vegan capsule.
The Vans Eco Theory collection is available in select retail stores and in the Vans surfing site.