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Vegan cactus leather comes to H & M.


On March 18th, fashion retailer H&M will launch its new Science Story collection in the US and Canada. The new line includes Desserto, a vegan cactus leather from Mexican entrepreneurs Adrián López Velarde and Marte Cázarez, and EVO from Fulgar, a bio-based yarn made from renewable castor oil. Pieces of the collection will be both modern and experimental and will include white wide-leg jeans with a detachable double waistband, a cropped shirt with a collar and an oversized chest pocket, and a cuffed tracksuit. The collection also includes accessories such as a chunky necklace made of interconnected orange swirls adorned with rhinestones, acid yellow strappy sandals with a block heel, and blue-framed blue sunglasses.

The Science Story line is part of the retailer’s Innovation Stories collections, which focus on researching sustainable materials, technologies and production processes in fashion. “Innovation Stories is a platform that takes our experimentation to the next level,” explains Ella Soccorsi, concept designer at H & M. said. “The initiative promotes our work with scientists and developers and highlights our progressive ideas. Science Story pays homage to the years of research and experimentation behind these incredible materials. “

Leather-free fashion at H & M.

In recent years, the multinational retailer has explored a number of plant-based alternatives to environmentally harmful materials of animal origin. In 2019, in collaboration with several textile innovators – including the pineapple leather brand Piñatex and the vegan silk manufacturer Orange Fiber – H & M developed the new collection with jackets with vegan leather accents (with matching skirts and boots), vegan silk corsets and a number of others from the Nature-inspired pieces in bold animal motifs, coral and aqua tones and with outstanding metallic accents. In 2020, the brand unveiled shoes and handbags made from innovative Vegea – a vegan leather made in Italy from waste by-products from the wine industry.

“Our new concept continues H & M’s path towards a sustainable and circular fashion system,” said Ann-Sofie Johansson, creative consultant at H & M. “Innovation Stories enables us to develop and grow while being desirable and at the same time To create durable pieces that we hope our customers will love and take pride in. “



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