Vegan JUST Egg expands the sales area to 17,000 stores
By the top of this month, vegan JUST Egg can be out there in additional than 17,000 factors of sale throughout the US. This corresponds to a 40 p.c improve in gross sales space, the most important retail enlargement up to now. The mung bean-based egg substitute was first launched to retail shops at Complete Meals Markets and Sprouts Farmers Markets in April 2019 and shortly expanded to a wide range of retailers, together with choose areas from Walmart, Safeway and Kroger.
The brand new enlargement will place 12-ounce packs of JUST Egg in additional than 1,900 Walmart areas. 900 Meals Lion shops within the mid Atlantic and southeastern US; and 170 big shops in Delaware, Maryland, Pennsylvania, Virginia and Washington, DC. JUST’s latest folded format – an omelette-like variant of JUST Egg – is increasing to incorporate 1,000 Kroger and Kroger-owned shops corresponding to Ralphs, Fred Meyer, QFC, Fry’s and Mariano’s. 1,000 Albertsons and Safeway shops in Arizona, California, Colorado and Washington; Jewellery Osco Shops within the Larger Chicago Space; Randalls and Tom Thumb in Texas; and 160 Acme shops in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
“Bringing JUST Egg to hundreds extra cities throughout America is a proud second for our workforce,” mentioned Josh Tetrick, CEO of Just eat (previously ONLY) mentioned. “Realizing it’s now out there within the grocery retailer just some miles from the city the place I used to be born in Birmingham, Alabama is particularly thrilling. Our merchandise are quick changing into a part of the breakfast ritual for households throughout the nation and we sit up for JUST Egg.” to share with tens of millions extra within the months and years to return. “
JUST Egg is now extra accessible not solely due to its widespread enlargement, the corporate additionally minimize the value of its vegan egg substitute by 35 p.c earlier this yr, making it extra competitively priced than its animal counterpart. Final month, Eat Simply celebrated a milestone in promoting the vegan equal of 50 million rooster eggs.