Vegan TikTok star Tabitha Brown now has her own McCormick spice blend. Because that’s their business
In July, the vegan actress and TikTok influencer Tabitha Brown will be launching a new, limited Sunshine All Purpose Seasoning in collaboration with the McCormick spice brand. The spice mix – which shows its face on the label – mixes ingredients like garlic (Tabitha’s favorite) along with allspice, thyme, turmeric, cayenne pepper, mango and pineapple.
The salt-free, Caribbean-style spice mixture is light and warm and is suitable for a variety of recipes and uses. As part of the partnership with McCormick, Brown has created three recipes with the new spice mixture: Sunshine Shick’n (vegan shiitake-mushroom-based chicken pan coated with a sweet and spicy sauce); Maple roasted sweet potato wedges; and Chicky Farro Bowl (Farro bowl with roasted chickpeas covered with sunshine seasoning).
“For me, sunshine means spreading positivity. I always say, ‘Have a nice day and if you can’t, don’t dare screw up the other person.’ This condiment is about bringing that charisma and positive energy into your kitchen, “said Brown. “You can use the Sunshine All Purpose Seasoning for all the dishes you have planned this summer, whether for grilling or cooking at home, because that’s your business.”
Starting July 8th, the limited Sunshine All Purpose Seasoning will be available online exclusively through McCormick.com while stocks last.
Tabitha Brown takes on the world
Brown’s partnership with McCormick is the latest in a series of projects with major brands. Earlier this year, Brown starred in a new sleep story on the Calm app, “Slowing Down with Tabitha Brown,” available on the Calm app. Brown’s collaboration was advertised on a video billboard in New York’s Times Square.
Brown has gained more than 10 million social media followers since she first became known in 2017 after sharing a video of her eating a “TTLA” sandwich from Whole Foods. Earlier this year, Brown won the NAACP Image Award for Outstanding Social Media Personality for their creative recipes, compassionate messages, and for helping make the vegan lifestyle easy, accessible, and inclusive.
Beyond social media
In April 2020, Brown signed with the Creative Artists Agency (CAA) – one of Hollywood’s top talent agencies – and has since become known outside of social media. She has made guest appearances on shows like Steve Harvey’s web series Steve on watch and Red Table Talk on Facebook Watch hosted by Jada Pinkett Smith and family. The vegan actress joined the cast of the Showtime series The chi in season four, and she also starred in two seasons of her own show called All the best in the Ellen Network.
In addition, Brown recently announced her first book, Feed the soul (because it’s my business)which will be released on September 28, 2021. In the book, Brown shares personal stories, inspirational quotes – and a few vegan recipes – that show readers how to create a life for themselves based on non-judgmental kindness and love.